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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts). Building a community.

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How to Build Customer Trust: 7 Ways to Employ Your Digital Marketing

The Startup Magazine

Here are the best techniques to market new companies to get you going: Invest in an SEO-friendly website. The good news is that social networks are fundamentally free and offer you the chance to increase your online visibility , have positive interactions, determine who your target audience is, and establish a reputation.

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The Small Business Content Marketing Paradox

crowdSPRING Blog

But there’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. B2B marketers use numerous social networks to distribute content.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

SEO Custom Reports. That can inform your content, SEO and PPC strategies. Avinash Kaushik, author of Web Analytics 2.0 , explains the “Social Source Referral” filter… Avinash Kaushik , Web Analytics 2.0: “Do notice the clever use of the filter (Social Source Referral Exact Yes) above.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

This becomes apparent the first time you send an email to a list that you’ve been communicating with for some length of time. If people from your email list will convert at 5-10x the rate of someone finding your site through Google, you can spend 5-10x the effort getting people on your mailing list and still have a break-even ROI.

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10 Things I Wished I Knew Before I Started Blogging

Brandanew

Learn about SEO. Drawing from the previous point, SEO is what ensures regular traffic to your blog. Be it social media, other communities, or to your Email list, share your work! So, network with other important people in your field and build good rapport with them. It is true for blogging too. Make contacts.

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