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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. Whether you have emails, newsletters, brochures, social media posts, or something else, it’s essential to have an overall, content marketing strategy in place. Think about it. Contact us here to spring into action!

PR 241
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No April Fool – Irreputable Companies Are Waiting To Take Advantage Of You!

Rembrandt Communications

But you need fresh new content on your website, newsletters, emails, social media, etc. After all, those SEO/PR/marketing companies claim that theyll take care of everything for you. Tips to Avoid Website, SEO and Other Communication Service Rip-Offs I get it. You have a lot going on. I receive them, too!).

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Lead, Follow or Get the Fuck Out of the Way

Both Sides of the Table

When you haven’t been decisive in years, when you botched a profitable exit, when you hired a non-visionary CEO and then fired her by email – it’s time to get out of the way. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. For the good of your people.

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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

Make sure potential customers who find you on the Web have immediate access to your phone number, email and street address. As a local business, advertising and PR firms might be out of reach. A little mini PR project like this can drive tremendous interest in your store and build a lifetime relationship with a local influencer.

PR 229
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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How To Communicate with your Investors between Board Meetings

Both Sides of the Table

Make sure to send a monthly email to all board members / investors with a link to your spreadsheet saying, “I’ve made a few updates. But we barely get through all our email let alone log into online spreadsheets. It’s the kind of thing you’d give to your PR company if you could afford one.

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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415