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Spring is almost here, and it’s time for a fresh start with your content strategy and publicrelations (PR) activities. Whether you have emails, newsletters, brochures, social media posts, or something else, it’s essential to have an overall, content marketing strategy in place. Think about it. Click To Tweet.
But you need fresh new content on your website, newsletters, emails, social media, etc. After all, those SEO/PR/marketing companies claim that theyll take care of everything for you. Over the last few years, many new clients have come to me asking about their content and publicrelations. You have a lot going on.
10 Essential PR Tips for Startups. Share on Tumblr email share Share on Tumblr email share. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and publicrelations are often tackled piecemeal by whomever has time.
If your social media team posts one idea, your marketing team sends out a different message and your publicrelations’ team promotes something else, you create a confusing mess and lose credibility. This is because your social interactions, press releases, web content, newsletters, etc. no longer appear as separate entities.
But my favorite was when the publicrelations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.
Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your publicrelations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. 5 Key Questions for CIOs to Ask PR and Communication Team Members. .
My Dad uses email – he still doesn’t understand the ‘forward’ button.&#. We then set out to build these features as quickly as we could. But he didn’t grow up with technology. It is important not to just speak to the echo chamber and impress our friends.
Are you using the power of PR, or publicrelations, to boost sales, awareness and credibility right now? I ask, because when you appear in the media, influential people and publications talk about you and your products and services. This is just one example of the Power of PR at work, but it can catapult your success!
There are many shysters… Waiting for you to respond to their enticing email. Well, after receiving numerous messages from a content/SEO/PR/marketing firm via various mediums over the course of a few weeks, you finally decide to hire them to help you. Irreputable companies are waiting for you… You can avoid scams, but be careful.
Then, create new articles, special reports, email campaigns, social media posts, press releases, webinars, and more relevant to these popular ideas and communicate it to your target audience. Do you need help with your SEO copywriting, ghostwriting and publicrelations for holiday sales success? We’re here to help!
10 Best Practices For Email Marketing For Small Business and Startups – crowdspring.co/1t8KeUm. 10 Best Practices For Email Marketing For Small Business and Startups – crowdspring.co/1r883WF. Here are some of the links that we’ve liked and shared this past week! Hire the Right Type of VP Marketing ?Or
Behind the scenes: Basecamp to-do email design – [link]. 5 Step Small Business PR Plan for Today – [link]. The Betty Crocker Secret to Email Marketing that Works – [link]. The Difference Between Usability and User Experience – [link]. 15 Inspiring Wind Adverts – [link]. What is Your Core Business?
Behind the scenes: Basecamp to-do email design – [link]. 5 Step Small Business PR Plan for Today – [link]. The Betty Crocker Secret to Email Marketing that Works – [link]. The Difference Between Usability and User Experience – [link]. 15 Inspiring Wind Adverts – [link]. What is Your Core Business?
How to get your first 100 email subscribers – crowdspring.co/1d6QjcX. Eight best practice tips for writing effective email copy | Econsultancy – crowdspring.co/1ncMnLQ. The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications – crowdspring.co/1j0R45o.
4 reasons why PR firms are taking over social media – [link]. Excellent post by Seth Godin on the challenges of dealing w/ email, social networks, etc. Is Social Media Becoming Boring? – [link]. Ning discovers after spending tens of millions of $$ that you can’t make money by giving stuff away – [link].
Here is a list of ways that you can use publicrelations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write. You need to do it yourself.
Email marketing best practices, 2014 edition - crowdspring.co/NeK0bD. Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them – crowdspring.co/1fDWbqg. Email Blows Social Media Out the Door — Any More Questions?
Why Custom Audience targeting proves that email has won the internet – crowdspring.co/1m4jXQE. Ad Fraud Creates Worry For Some, Opportunity For Others | Advertising Age – crowdspring.co/1kXIaGI. 10 Charts That Are Changing the Way We Measure Content | The Content Strategist – crowdspring.co/1eBfm8P.
4 Ways to Get Customers to Open Your Emails | Entrepreneur – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. 4 Ways to Get Customers to Open Your Emails | Entrepreneur – [link].
The image above is a public service billboard that apparently failed to strike a chord with its intended audience. 12 free email marketing templates for small businesses | Econsultancy – crowdspring.co/1nSfwgB. MailChimp has created a beautiful Email Design Guide – crowdspring.co/1r2d81q. React – crowdspring.co/1yHa1WB.
The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. Brand NEW edition of Empower Your Small Business, crowdSPRING’s small business newsletter – crowdspring.co/1gnb0N1.
Many people have heard of PublicRelations (or ‘PR’ as it’s more commonly referred to), but most couldn’t tell you what this field is at the core. You may have heard about how PR can help your business , or perhaps you’ve heard about it being a lucrative career option in today’s age.
How Email Design Limitations Can Actually Be Liberating | Copyblogger - crowdspring.co/1nHfO3R. From Google Ventures: 5 Rules For Writing Great Interface Copy | Co.Design - crowdspring.co/Mx6rZ1. Defining Awesome Web Design: Is It only About the Visuals? - crowdspring.co/1nHf7qY.
Gmail image changes: everything email marketers need to know | Econsultancy – crowdspring.co/1f2AKPM. The Future of Marketing Is Not About Marketing, It’s About You! | by @briansolis – crowdspring.co/1iGjNjZ. Video on Demand Pushes TV Viewing Up | AllThingsD crowdspring.co/1gJS7Gt.
New Gmail tabs are negatively impacting email marketing | MailChimp Email Marketing Blog – [link]. PR Nudges Its Way to the Content Table | by Josh Sternberg – [link]. Make your life better by sending five simple emails – [link]. Book Review: Ctrl Alt Delete, by Mitch Joel – [link]. – [link].
The Importance of Transactional Emails for Small Business – crowdspring.co/L1YQ46. Small Business and Startups: Thinking About Business Plans (again) – crowdspring.co/1cdV3pS. Empower Your Small Business: 2014 marketing insights, biz plans, resolutions, content marketing – crowdspring.co/1fyj2Z1. – crowdspring.co/1eJmGfD.
Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].
Astonishing that so many email co’s still don’t support – crowdspring.co/1kDohs5. The ultimate guide to email design | Webdesigner Depot – crowdspring.co/1q1zgxv. I don’t know if accurate, but this is an interesting detailed look at economics of driving for UberX – crowdspring.co/1u9dE07.
How Amazon Dominates E-Commerce With Email Marketing | Vero Email Marketing Blog – crowdspring.co/1pYxXRv. How to Launch a Company With Some Creative Marketing and a Few Llamas – crowdspring.co/1veUgCV. 4 Festive Tips for Holiday Social-Media Marketing – crowdspring.co/1v6Fr0z.
24 Tips for Responsive Design to Make Email Awesome | AlleyWatch – [link]. The Ultimate Collection Of Prototype And Wireframe Tools For Mobile And Web Design – [link]. The Importance of Language and Character Set in Web Design – [link]. iOS7 UI Effects in Photoshop and After Effects | Abduzeedo – [link].
Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013 - crowdspring.co/1eGp5XJ. Email design trends of 2014 | Inspired Magazine - crowdspring.co/LTPMid. Email design trends of 2014 | Inspired Magazine - crowdspring.co/LTPMid. Consumers care about packaging almost as much as the brand - crowdspring.co/Ly5PC9.
10 Design Lessons From HTML Email Templates That Actually Sell – [link]. 10 Design Lessons From HTML Email Templates That Actually Sell – [link]. Great Examples of Typographic Humor – [link]. 100 Creative Modern Advertisements – [link]. 50 New Free High Quality Icons Sets – [link].
If you’re a publicrelations or media professional you’re probably acutely aware of the love-hate but symbiotic relationship between the two camps. 88% think it is important to leave email addresses and phone numbers on the releases; Online Presence. Here are some key findings: Interesting Angles.
Be extra smart when you respond or send an email. Related posts: Twitter Link Roundup #212 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. Here’s How The Comcast & Netflix Deal Is Structured, With Data & Numbers | by Dan Rayburn - crowdspring.co/1kgzuhN. I hope you enjoy these links!
What is the best time to send email campaigns? What is the best time to send email campaigns? What is the best time to send email campaigns? Don’t Lose Your Brand’s Voice in the Online World – [link]. Don’t Use Social to Generate Sales; Make Selling Social | Advertising Age – [link]. Great data – [link].
5 Reasons Startup CEOs Should Answer Support Emails - [link]. What Startups Can Learn About PR and Crisis Management - [link]. 5 Client Emailing Tips Worth Forwarding – Webdesigntuts+ [link]. From Monitor To Mobile: Optimizing Email Newsletters With CSS - [link]. Breaking The Rules: A UX Case Study - [link].
It’s Time to Re-Invent PublicRelations – [link]. 10 don’ts when designing for email | Webdesigner Depot – [link]. 10 don’ts when designing for email | Webdesigner Depot – [link]. What Does It Take to Make Content All The Time? – [link]. Stunning cultured packaging designs - [link].
The best part is when you’re abroad and responding to emails during the day there but in the middle of the night in the US. I was working full time for a company called Muttropolis and started consulting part time as Whitegate PR. Thanks to Dana Humphrey, Whitegate PR ! #17 Thanks to Laura Renner, Freedom Makers ! #11
Here is a list of ways that you can use publicrelations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write. You need to do it yourself.
During that time, you may have a number of touch points with that person, including emails, phone calls and coffee meetings before there is a tangible result or benefit from the connection. Two years ago, I was at a networking lunch and met a woman who runs a PR and branding company. She calls this the incubation period.
What are your 2024 plans for publicrelations? With your secret weapon … publicrelations… Answer These 3 Quick Questions To Start Your Successful 2024 PublicRelations! Follow up with an email and letter/postcard via snail mail (yes, it’s slow, but it works). And how do you do that?
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