Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

FEBRUARY 3, 2022

Building new revenue streams in an untapped channel, like content marketing or email marketing. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Rewards program, contests, email marketing, campaigns; Revenue. New channels.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Email Marketing. I’m not aware of any companies who aren’t doing email marketing, at least in some way or another. Some businesses are built on the back of email.

Channel 118

Channel Marketing Viral SEO 118

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68