Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Both Sides of the Table
FEBRUARY 7, 2013
” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Ethan took great inspiration in this from Alex Rampell of TrialPay (an advisor to the company) who had written about this concept of “ Service as a SKU.”
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Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. He told me in a later email that he knows it wasn’t the best way to go, but “I’m a product guy.” Any advice will help. Who are your persuading?
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
The Startup Magazine
JULY 21, 2021
Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Email marketing is another effective marketing technique. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.
Both Sides of the Table
MARCH 1, 2011
Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. I know that I’m not always perfect on email because the volume is so high and it has become such a chore. You can appeal to your audience directly and build support.
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