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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Now In Print!

Vertical 167
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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 159
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B2B Marketplaces Revisited

Version One Ventures

As are a handful of vertical marketplaces that have emerged over the past few years (e.g. But overall, we’ve yet to see the large-scale success of B2B marketplaces across the full spectrum of verticals. B2B marketplaces will be particularly useful in heavily fragmented verticals where companies can source from a myriad of suppliers.

B2B 213
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 224
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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. This is John Jantsch.

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Making the Internet Smarter at Helping Us

Both Sides of the Table

Whenever I’m trying out new restaurants I always feel compelled to check Zagat & Yelp and then STILL email friends to ask their POV on my top 3-4 choices. We need them for every vertical. In fact, this data set is probably totally different by vertical. Food is no different. I need a better system of music discovery.

Internet 309
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How to Find and Close Angel Investors from a Standing Start

View from Seed

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. Lastly, assuming the first step was an exhaustive one, there should be a meaningful number of individuals where you just have to reach out cold via email.