Remove Employee Remove Finance Remove PR Remove Vertical
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Nine common things that start-up founders tend to underestimate or overestimate

Version One Ventures

Start-up founders typically want to make a big PR splash when they’re launching their product or closing a funding round. Likewise, fundraising announcements can drive investor interest for future financing rounds, but I’ve found it’s usually better to just stay under the radar and build the company.

Founder 60
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Here, the “public” includes your customers, prospects, your employees, vendors, and others who connect in any way with your brand. Remember that you should evaluate both internal (your employees) and external (everyone else) perceptions of your brand. Horizontal vs vertical vs diagonal lines.

Marketing 162
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Startup Founders Should Focus on Managing Expectations Before Managing KPIs

YoungUpstarts

Employees are the foundation of any firm – the first KPI any company should focus on over the next 12 months is to bring stability back into the firm, and reduce annual turnover. Having all staff from top to bottom involved in decision-making fosters team spirit, and motivates employees to be part of the turnaround.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

Actually, the latter could be a reasonable strategy for super technical entrepreneurs who can sustain themselves without big financing needs (see: Atebits, owner of Tweetie). From a PR perspective I would have made those announcements 2 weeks after the conference. We didn’t have the resources to do it all.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

I sent notes to my clients, thanking them for their business, notes to my employees for all of their support over the years, and notes to HelloWorld directors, for their trust in purchasing my company. I never want renters to find themselves in my situation – scared, displaced and worried about my finances. 18) Better Person.

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25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

declined Microsoft’s offer (summer 2000) to be the first enterprise software company with a.NET product (a Microsoft employee came back from a follow-up meeting with Allen and said “He reminds me of a lot of CEOs of companies that we’ve worked with… that have gone bankrupt.”). Too much PR, too early.

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The Sharp End of the Stick « Steve Blank

Steve Blank

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In other companies it may be that manufacturing or finance is the sharp end of the stick. In an IP licensing business, legal and finance are the sharp end of the stick. In my experience, every marketer with an MBA wants to “do strategy.”