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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction. You get my point. Allow user control and freedom.

B2B 73
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Where’s the Loyalty?*$!

YoungUpstarts

Organizations preoccupied with short-term, bottom line thinking often view their employees as little more than resources to be hired, fired, and manipulated as the need arises. Always keep the door open to your staff members, and be generous with information that affects them. So do the jobs they offer.

Georgia 157
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.

B2B 48
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The last 22 (part IV)

ConversionXL

Use Arial or Georgia. I would definitely focus on online lead generation instead of getting a call. They only serve as a negative social proof, and nobody but your employees will share just another business on social media. Mention which students you’re able to help. The headline font is also not reader-friendly.

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14 Entrepreneurs Explain How They Are Incorporating Social Entrepreneurship in Their Business

Hearpreneur

We want every worker and every employer in Atlanta and throughout the State of Georgia to understand the rights, responsibilities, and basic process of the workers’ compensation system. There are few important things we think employees need to know and we try to educate them about their rights. Thanks to Louis Scott, Jr.,