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This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on leadgeneration (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction. You get my point. Allow user control and freedom.
Organizations preoccupied with short-term, bottom line thinking often view their employees as little more than resources to be hired, fired, and manipulated as the need arises. Always keep the door open to your staff members, and be generous with information that affects them. So do the jobs they offer.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to leadgeneration websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.
Use Arial or Georgia. I would definitely focus on online leadgeneration instead of getting a call. They only serve as a negative social proof, and nobody but your employees will share just another business on social media. Mention which students you’re able to help. The headline font is also not reader-friendly.
We want every worker and every employer in Atlanta and throughout the State of Georgia to understand the rights, responsibilities, and basic process of the workers’ compensation system. There are few important things we think employees need to know and we try to educate them about their rights. Thanks to Louis Scott, Jr.,
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