Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 329

Startup PR Public Relations Channel 329

Up and Running

JULY 5, 2021

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark. Upon closer inspection, however, the application form is filled with requests that require legal analysis.

Hiring 133

Hiring Intellectual Property United States Search 133

Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Most traditional, bricks-and-mortar businesses have substantial, often enormous hard assets, such as raw materials and supplies, work-in-process, inventory, manufacturing equipment, real estate and more, as well as armies of employees. Instagram is a textbook example.)

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

YoungUpstarts

MAY 21, 2016

Although this measure provides the encouragement and moral support a new businessperson needs, it often does not provide sufficient money to cover the expensive tasks of product development, set-up of operations and initial payrolls. New business owners often fund their own initial endeavors out of savings and loans from family or friends.

Intellectual Property 100

Intellectual Property United Kingdom Entrepreneur Finance 100

Startup Professionals Musings

APRIL 10, 2011

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Thus, we did not translate the product and sales remained at an insignificant level.

Brazil 121

Brazil Finland Silicon Valley Italy 121