Employee Marketing Metrics Workshop 
The Startup Magazine
FEBRUARY 10, 2022
Employer branding is the reputation and image of a company as perceived by employees (past and present), competitors, and customers. Employees who dislike the job they do, and the company they work for, will speak negatively about them, which can be damaging in a world of social media and online review platforms.
Duct Tape Marketing
NOVEMBER 21, 2022
What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. Want to grow your business and position your brand for success?
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ConversionXL
JANUARY 18, 2022
Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.
Hearpreneur
DECEMBER 29, 2021
When you begin treating your employees as assets rather than expenses, they'll be able to tap into their real potential; this will give both parties a win-win situation because teams want the opportunity to encourage their growth and boost their performance, which means greater productivity from both those working side-by-side at any given moment.
Startup Lessons Learned
OCTOBER 11, 2017
We’ve hosted talks, workshops, and interactive sessions on the challenges and successes of modern management techniques from a wide variety of business leaders around the world. Side Note: Eric and Marilyn will be doing a webcast as a preview to their workshop on Oct 11. Lean Startup Week (Oct. Sign up for free here.
Startup Professionals Musings
MARCH 24, 2023
The focus at this level, primarily in companies that have a long history of success, usually in very stable markets, is to continue sustaining and exploiting existing advantages. I see this often in highly regulated markets, and ones driven by bureaucrats. Maturing proficiency with innovation metrics.
Duct Tape Marketing
MARCH 15, 2021
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing. But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function.
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