The “Grow or Die” Lie: Why Everything You Think You Know About Business Growth Is Wrong
YoungUpstarts
APRIL 19, 2012
Between 2005 and 2007, Starbucks aggressively opened new store locations and made several operational changes that diluted its customer value proposition, diluted its high employee engagement culture, violated its real estate site selection controls, and weakened its high value-added ‘experience’ business model.
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