YoungUpstarts
JULY 17, 2013
Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? Don’t settle for the “good enough” employee. Get the right team in place. Do the proper leg work to get the best.
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. In our case, the mission of the company was to sell $25 million of product with 45% gross margin. I wasn’t surprised.
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Gust
DECEMBER 22, 2011
Most traditional, bricks-and-mortar businesses have substantial, often enormous hard assets, such as raw materials and supplies, work-in-process, inventory, manufacturing equipment, real estate and more, as well as armies of employees. Tech startups are at the other extreme. Instagram is a textbook example.)
Steve Blank
APRIL 9, 2009
Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. Titles are not the same as what your job is. This is a big idea.
Up and Running
JULY 5, 2021
Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark.
Hearpreneur
AUGUST 31, 2018
I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-
Startup Professionals Musings
APRIL 10, 2011
Although most Latin American countries have significantly improved working environments for women, few companies would yet dare send a women employee to work in Saudi Arabia. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local.
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