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I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the productsname as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-
Think of it this way: If all your softwareengineers are Stanford computer science majors, they’ve all taken classes from the same professors, completed the same problem sets, and been trained to think in much the same ways. After all, we want employees to be productive right out of the gates.
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