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Knowledge

Occam's Razor

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. Redemption for the Indianapolis Colts at Super Bowl XLI. Leverage Custom Reports For Better Insights!

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels.

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