Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

SEPTEMBER 20, 2010

Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good. Click edit on your bookmark.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

JUNE 30, 2019

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. reviews, trust). The lean, aggressive ones do.

SEO 126

SEO Conversion Analytics Design 126

crowdSPRING Blog

OCTOBER 18, 2013

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. You Can’t Be a Wimp—Make the Tough Calls | Harvard Business Review – crowdspring.co/H4gLnT. Chicago’s startup engine roars | Chicago Tribune - crowdspring.co/16aYZLL. A Startup’s Minimum Revenue Per Employee - crowdspring.co/GNlKua.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MAY 11, 2017

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. exactly what software tools they are using.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. They’re the primary way that search engines match user needs to web content.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). This can result in calling a result early due to “spotting a trend” (impossible). Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

searchengineland.com

MAY 30, 2012

More Search Engines. Enterprise Social Media Management Software. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. The engineer who can get this question is surprisingly rare, but amazingly valuable. How To: Social Media Marketing.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. Like this show?

Marketing 89

Marketing Affiliate Software Review Channel 89

YoungUpstarts

DECEMBER 28, 2015

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

FEBRUARY 27, 2024

At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Click on over and give us a review on iTunes, please! At Scorpion, he played a pivotal role in growing the agency's revenue eight x in five years to a remarkable $150 million. And I think that makes a lot of sense.

Vertical 68

Vertical Marketing Cofounder Campaign 68

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. www.JoesFancyInteriorsBlog.biz and www.JoesShopForGoodHouseStuff.com), you may want to consider using the same Property and tracking code for both. image source. push(arguments)},i[r].l=1*new

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). Oh, that makes sense.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 162

Channel Analytics Campaign Conversion 162

Duct Tape Marketing

MARCH 21, 2024

Click on over and give us a review on iTunes, please! I think every long time SEO has, I honestly tried to do it with code where it would inject. So search engine result pages. Fuel your growth, boost revenue and save precious time by upgrading to active campaign today. 21:47] Where can people connect with you?

SEO 65

SEO Technical Review Viral Video 65

ConversionXL

DECEMBER 2, 2015

If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). This can result in calling a result early due to ‘spotting a trend’ (impossible). PPC/SEM campaign. Experiment Engine. Regression to the Mean. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

DECEMBER 6, 2010

We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). One report.

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

JUNE 16, 2016

Ask the engineers, ask customer support… get ideas from every corner of the company. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Revenue: Optimizing for actual money. Impact: What’s the revenue potential, the anticipated outcome?

Framework 48

Framework Programming Metrics Engineer 48

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. Marketing Isn’t Coding.

Design 51

Design Software Review Marketing Software Development 51

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I didn’t use any software and most of the payments I received back then was via check or money order in the mail.

Affiliate 111

Affiliate Internet Software Review Advertising 111

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Create a revenue forecast before you even run the experiment. 10K / 1M = 1%. book a hotel).

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. For example, Act-On’s ad appears for the search term “marketing automation software.” Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Our interest here is not that type of intelligence.

Metrics 60

Metrics Analytics Non-Compete Search 60