Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
Kettering once said, “My interest is in the future because I am going to spend the rest of my life there.”. Edwin Chen, Software Engineer at Google, summarizes the process in more detail: Edwin Chen: First, select which variables to use as features. lead-to-customer conversion rate, retention, etc.).
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