Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). While all your competitors are trying to copy your model, you’re already on to the next thing on your engineering team.

Early Stage 380

Early Stage Stealth Marketing Startup 380

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

I spent only hundreds of dollars a month and covered the entire spectrum of SEM. If you can’t figure out who the perfect customer is , the person who would agree that you are without doubt their best choice, then you aren’t the best choice for anyone , and how do you market that? And what’s the point anyway?

Customer 279

Customer Software Review SEM Technical Review 279

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Since that time we've seen a massive change from product engineering to financial engineering. Seth Godin: How often should you publish?

Lean 168

Lean San Francisco Startup Continuous Deployment 168

YoungUpstarts

JUNE 9, 2013

Books & Reviews book review digital marketing marketing Online marketing planning Ric Dragon search engine optimisation SEM SEO social Social Marketology social media marketing strategy'

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. I want to add one last idea, even though I recognize it is controversial, bordering on the boundary between the CTO and VP Engineering. Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

YoungUpstarts

MAY 11, 2016

What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. A controlled, PPC marketing study testing the use of different domain names to promote diamond jewelry found that new domain names have a dramatic impact on search engine results. The test compared www.3CaratDiamonds.com

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

AUGUST 28, 2018

Digital marketing consultants regularly aid businesses with internet reputation management, PPC (Pay Per Click) advertising, SEM (Search Engine Marketing), SEO (Search Engine Optimization), website development, website design and branding. Companies that show up rapidly on Bing and Google often tend to get more website traffic.

SEM 113

SEM PPC Flash Social Network 113

The Startup Magazine

JUNE 8, 2022

Similarly, you can also teach science or other technical subjects like engineering or computer. Suppose you have a knack for digital marketing services such as SEO, SEM, SMO, content marketing, or web development. You can start with zero investment; however, you need to have a grip on the subject that you intend to teach.

Entrepreneur 158

Entrepreneur SEM United States Web Development 158

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

Search 225

Search Engineer SEM Widget 225

The Next Web

OCTOBER 26, 2013

In our customer service team we have a hundred freelancers, in our trust and safety team we have another hundred, in our engineering team we have close to 150. Our own engineering team working for oDesk is made up primarily of Russians and Ukrainians. The competition was intended for software developers from Russia and Ukraine.

Russia 151

Russia Ukraine Latvia Lithuania 151

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization). As we transition from one world to another the rules are changing under out feet.

Mobile 96

Mobile SEM SEO Technical Review 96

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Thats possible now, and it means that the historical ratio of QA to engineering is going to have to change (on the other hand, QA is now a lot more interesting of a job). Completely necessary.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

The Startup Magazine

JULY 21, 2021

SEO – Search Engine Optimization for Online Marketing Concept. Next, they optimize the content with keywords to rank highly in the Google search engine results page (SERP). These search engine optimization (SEO) skills are absolutely essential for digital marketers. This is the power of SEM marketing.

Technical Review 78

Technical Review PPC SEM Marketing 78

crowdSPRING Blog

MARCH 13, 2014

4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. Social, Digital & Mobile Around The World (January 2014) – crowdspring.co/1gYcVJm. Thinking about buying some online ads? Most people ignore them – crowdspring.co/1fWp19y. 1eklyfu.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. How to listen to customers, and not just the loud.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 15, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. Image Source: SEO Linkbuilding.

SEO 48

SEO Search Engineer Small Business 48

Startup Lessons Learned

SEPTEMBER 12, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

FEBRUARY 3, 2022

Reverse engineer what already works and run experiments over the long-term. Search engine marketing: Driving ROI from searchers. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each.

Framework 102

Framework Marketing Acquisition Retention 102

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More Search Engines. The engineer who can get this question is surprisingly rare, but amazingly valuable. Goodbye Google+ People & Pages, Hello Knowledge Graph Box Who Has Search Engine Marketers Backs?

SEO 54

SEO SEM Social Media Search 54

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

This is going to be BIG.

FEBRUARY 26, 2010

Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We are also one of the stickiest sites on the internet.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Labels: iPhone , search engine marketing 3comments: Blake Engel said. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Women Entrepreneurs Can

APRIL 8, 2020

Most people will turn to their favorite search engines to ask for tips, search the best products, or browse the web aimlessly. Is now the best time to start a paid search engine marketing (SEM) campaign? A lot of businesses are trying to boost sales through SEM during the lockdown. Everyone else is.

SEM 52

SEM Social Media Search Audience 52

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

VC Cafe

FEBRUARY 7, 2011

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. Today’s e-consumers are reaping the benefits of eCommerce’s cornerstone: Superior technological innovation.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. He says that intentional Web 2.0 A keyword is not a brand, where there’s emotional connection with the words.” Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. The platform generally works like a search engine where clients can look for contractors offering the exact services that they want within their price range. The talent pool includes app developers, UX/UI designers, full-stack developers, and software engineers. Creative Design.

Technical Review 89

Technical Review Software Review Search Portfolio 89

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. Many popular tools have rebuilt their stats engines to feature a Bayesian methodology.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 11, 2017

Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. You may find that adding regular competitive analysis to your CRO process and adapting your strategy based on that analysis, will fuel your creative engine and positively impact conversions.

SEO 131

SEO Analytics Conversion Search 131

Startup Lessons Learned

SEPTEMBER 2, 2008

Do the engineers understand what they are building? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Processes are always deteriorating or self-regulating. Do they measure?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. We picked those numbers by counting up the numbers of friends, family, and relatives we thought we could cajole into buying our early product. Pretty soon we ran out of friends.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

ConversionXL

JUNE 30, 2019

Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. You may find that adding regular competitive analyses to your CRO process and adapting your strategy based on that analysis will fuel your creative engine and positively impact conversions.

SEO 126

SEO Conversion Analytics Design 126