Remove Engineer Remove SEM Remove Viral
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167
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How to get distribution advantage on the iPhone

Startup Lessons Learned

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If its part of a viral loop, its probably trying to get them to invite more friends (on average). SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Virality and Referral. If you sell shoes, would virality work for you?

Channel 118
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Pick the Perfect Name for Your Startup

mashable.com

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. He says that intentional Web 2.0 A keyword is not a brand, where there’s emotional connection with the words.” Is It Sticky?

Naming 94
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 265