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7 Keys To Scaling A Startup into A Thriving Business

Startup Professionals Musings

As an advisor to many startups today, I still see that most of you entrepreneurs see yourselves as the sole driver of your new solution, and the key driver of your new business. We all need to be humble and recognize that what we need to know about technology and the market changes daily. Be the model of customer focus for the team.

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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

Yet, as a business advisor, every entrepreneur I meet assumes that they are destined to become the next killer brand in their space, like Tesla is to all-electric vehicles, and Apple is to smart phones. All the marketing and pricing in the world won’t make your brand memorable if your employees don’t live and communicate that feeling.

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Female Founder Interview: Rita Bautista, CEO of Latina Podcasters

The Startup Magazine

As a traditionally underpaid and unrepresented community, we ensure our podcasters get paid market rate or above by curating premium host read ads for the brands and agencies we work with to connect authentically to the U.S. Hispanic market. What is interesting, too, is that as an entrepreneur, you must be flexible and wear many hats.

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5 Takeaways from the 2012 Skoll World Forum | Stanford Social Innovation Review

Campus Entrepreneurship

There was a sea change in thinking this year; social entrepreneurs seemed increasingly fascinated by the market as a mechanism to advance their social agendas. Also, funders themselves seemed increasingly open to the market as a force for change. It’s OK to make an economic return from solving social problems.