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Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.
Reply Best books for the lean product managers — Justin Gibbs , on April 28, 2009 at 2:44 pm Said: [.] This product development diagram had become part of the DNA of Silicon Valley. So much so that after I started teaching I’d ask, “Can anybody recognize this model of startups? familiar with Customer Development you should be.
Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Related posts: Lean Marketing Tips: Hyperlocal Marketing Channels. Lean Marketing tips: not-for-profit edition. Lean Marketing tips: business card as selling tool. Target and segment. Photo: bby.
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Reply links for 2009-09-07 « Blarney Fellow , on September 7, 2009 at 6:10 pm Said: [.]
Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw. Nobody enjoys a rejection.
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