A Startup’s First Steps: What’s In A Name?
Gust
DECEMBER 15, 2011
we gave considerable thought to branding issues as the company branched out from its flagship eHarmony online dating service, adding other services under names like Compatible Partners and Jazzed. For example, during my tenure at eHarmony, Inc. , One or more acceptable domain names are available that incorporate the brand name; and.
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