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When the company hits potholes, Flexible VC investors usually don’t have the nuclear options of firing management and/or doing a recapitalization. See Why Are Revenue-Based Investors Investing in Women & Diverse Entrepreneurs? Their only option is to work with management to try to fix the problems. Emily Campbell, Esq.
So they recapitalize the company. If I was leading a gang of friends (that’s what I called it before the word syndicate started to be used), and that gang had put in $200k alongside my $25k, I’d encourage my gang to do the same, and they often did. And, everyone, in either case, felt good about how things played out.
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