ReadWriteStart

NOVEMBER 16, 2010

I have focused this as advice to entrepreneurs building enterprise software ventures today. Guest author Bernard Lunn is a serial entrepreneur and business adviser to start-ups and is ReadWriteWeb's former Chief Operating Officer. SaaS reduces your sales cost but also means that VC is needed. So VCs will need to invest.

Software 127

Software Startup Architecture Bootstrapping 127

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Experienced and serial entrepreneurs in the content management space. I had planned a balance of large companies and SMB/divisional sales but have changed my thinking. Page 2: What’s unique about Koral.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Hippoland

AUGUST 8, 2018

Unit economics are something I’ve found most entrepreneurs (and investors!) As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Unit economics are something I’ve found most entrepreneurs (and investors!) As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Cracking the Code

NOVEMBER 10, 2009

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? mguinan said. Newer Post.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Popular Media: the key to viral marketing. Software 2.0:

Software Review 48

Software Review Technical Review Cloud Europe 48

Hippoland

FEBRUARY 12, 2018

This is probably the single-most important thing to me but as I mention here , it’s probably the number one area that entrepreneurs prepare the least for. But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

This is probably the single-most important thing to me but as I mention here , it’s probably the number one area that entrepreneurs prepare the least for. But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48