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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

of Search Traffic vs. Share of Global Search Volume. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. Share of Global Search Volume: This measures % of search queries on a search engine that result in visit to your website. And no, Ms. Watkins is not a horse.

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