Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
Believe it or not, the state of New Jersey has been experimenting with a free beer giveaway to encourage Covid vaccinations. Would that help retention and NPS (Net Promote Score)? It is cleverly promoted as a “Shot and a Beer.” Customers have shown again and again that they really love free stuff. Would they be loyal?
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