Equity Product Product Development 
Both Sides of the Table
FEBRUARY 6, 2013
But not anal if one founder who shares equity graciously with early employees who are treated as “co-founders” My idea startup team is heaving on tech personnel but also has strong product management. Without strong PMs you build crappy products that nobody needs or that real people can’t use.
ConversionXL
OCTOBER 7, 2021
The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.
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YoungUpstarts
JANUARY 10, 2020
sales to product development), the problems will continue to exist. In cases where customer feedback is provided to the development team, it is crucial that communication be a two-way street. Clients should be made aware of product improvements or new solutions that are in the works.
YoungUpstarts
OCTOBER 24, 2012
Instead, buyers are checking out product and service information in their own way, often through the Internet, their social network, or just plain word-of-mouth or customer reviews. Nearly four in five CEOs complained that CMOs can’t explain how brand equity can be linked to recognized financial measures such as firm equity.
Both Sides of the Table
MAY 27, 2013
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may know how much to pay in cash or equity for your new VP Engineering. Growth like this, this early in a company’s lifecycle rarely happens.
ConversionXL
JANUARY 18, 2022
To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.
Feld Thoughts
NOVEMBER 18, 2013
Here’s the punchline: if you run your company as if you have closed a VC equity financing round even though you actually closed a convertible debt round, you’ll be in much better shape when it comes time to raise your Series A financing. So why would you treat your debt investors (somewhat) like equity investors?
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