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Startup Benchmarks

VC Cafe

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. power user curve showing a smile — with a big concentration of engaged users (you grow out from this strong core) viral factor >0.5

B2C 141
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Hawkers corporate partners include PayPal, PlayStation, Ford, the Los Angeles Lakers and Mercedes Benz.

Viral 155
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Philippe Botteri Accel Partners London, UK My Bio. Europe Consumer. (1). In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. at 11:03 AM. Newer Post.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Hawkers corporate partners include PayPal, PlayStation, Ford, the Los Angeles Lakers and Mercedes Benz.

Viral 78
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. Content can go viral – the highest quality stuff is shared. You must find ways to get some distribution through other online partners like Hulu or package up shows for distribution on Roku or Xbox. His last company was built in Europe and sold for several billion dollars.

Video 339
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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., at 12:17 PM.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. TikTok users embrace ecommerce.

Customer 102