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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Customers that converted in the last year that have positively reviewed us on at least one third-party site. You segment users by the month they signed up and their zip code. Advocacy Potential.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

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The Stairstep Approach to Bootstrapping

Software By Rob

After fully fleshing it out in my talks at DCBKK and MicroConf Europe last fall, I’ve been struck repeatedly by how many successful bootstrappers have followed, or are currently following, this trajectory. I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I call it The Stairstep Approach.

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The Stair Step Method of Bootstrapping

Software By Rob

After fully fleshing it out in my talks at DCBKK and MicroConf Europe last fall, I’ve been struck repeatedly by how many successful bootstrappers have followed, or are currently following, this trajectory. Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product.

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The Stairstep Approach to Bootstrapping

Software By Rob

After fully fleshing it out in my talks at DCBKK and MicroConf Europe last fall, I’ve been struck repeatedly by how many successful bootstrappers have followed, or are currently following, this trajectory. I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I call it The Stairstep Approach.