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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb has pretty strong revenue retention… their cohort data shows them getting 35-45% of first year revenue in years 2, 3, 4, and 5. Fun Tidbit 1: Europe and North America are of similar importance in terms of revenue (40% EMEA / 41% N. America in 2019) though in terms of nights booked Europe was 43% and N.

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Startup Benchmarks

VC Cafe

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Example of Baremetrics revenue per user benchmarks.

B2C 141
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How can startups engage with Google?

VC Cafe

I believe I am qualified to talk about this as I spent ~6 years at Google in strategic partnerships (commerce), as head of Campus London (Google’s first physical startup hub), Head of Google for Entrepreneurs Europe (now called Google for Startups) and eventually general partner for Google Ventures. Google Cloud or Google Compute).

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention 106
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Crafting A Business Strategy That Actually Lasts?

Duct Tape Marketing

He built, scaled, and exited companies in Europe and Canada, and led client projects across the world. Talk to me about how refining your businesses purpose statement can actually help the hiring and employee retention process? In this episode of the Agency Spark Podcast, Sara interviews Alex Brueckmann.

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Impressions from Pocket Gamer Connects in London

VC Cafe

First and foremost, PGC it’s a meeting palooza – I received over 40 requests for meetings, mainly from game studios all over Europe. Alumni of companies like Playtika or other ‘social gaming’ companies are well aware of the potential for live ops platforms to increase ROI and retention.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.