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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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5 Stages of the New Sales Cycle

Duct Tape Marketing

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit. Some have cycles that are triggered by events, such as the birth of a child or start of a business.

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How to Get Better Lead Generation Results

Duct Tape Marketing

In the same way, a smart lead generation strategy requires a balanced approach. Your sales organization needs to think about how you can “diversify” your lead generation efforts between inbound and outbound sales leads. Inbound lead generation is great for drawing people in.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. Taariq is also a 1M/1M premium member. Over the last few weeks, we have been tightening his positioning.

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The Anatomy of Inbound Selling

Duct Tape Marketing

The Anatomy of Inbound Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing For that last few years marketers have been using the term “inbound” to define a major shift in buyer behavior. Duct Tape Selling inbound sales' photo credit: contemplative imaging via photopin cc.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do.

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How to Generate 5 Times the Leads You Are Today

Duct Tape Marketing

One of the greatest lead generation tactics around is the trusted referral. What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf? How to Generate 5 Times the Leads You Are Today is a post from: Small Business Marketing Blog from Duct Tape Marketing.