Remove Events Remove Metrics Remove Mobile Remove Retention
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. We can’t rely on install metrics alone to substantiate success. million apps available in the Apple App Store and 2.89

Metadata 121
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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The Definitive Guide to Google Analytics 4

ConversionXL

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. Enhanced measurement events.

Analytics 146
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

There are many ways to do this, including going onto other people’s podcasts, talking at events, attending local Chamber of Commerce functions, talking about what you do at parties, and writing articles for other people’s publications like this one. And that can make or break your customer retention, especially in the early stages.

eCommerce 143
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. The core use cases.

Analytics 119
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 143
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157