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This article picks up from that point onward, discussing the challenges we ran into once we went into operation mode, the invaluable lessons that only first-hand experience can teach, the exitstrategy which was the $250,000 sale of the website, and finally my overall concluding thoughts on the entire experience.
In this post, I want to lay out the details involved in how I first realized the opportunity, the formation of the business idea, the search for my supplier, the establishment and growth of the business, problems encountered and lessons learned, as well as the exitstrategy that resulted in the $250,000 sale of the business.
That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.
In the case of business, I want to ensure that there is a profitable exitstrategy. If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics.
Im confident that this business will be able to compensate these two additional principles along the way, after initial risk of investing their time, and will later reward their vesting with an exitstrategy. This isnt really a start-up team-- Ive been doing the business for 14 years. Unethical IMO but some people make money that way.
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