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Don’t get me wrong—I don’t mean trust in the sense that VCs think founders are just going to get a fake passport and move to Fiji, or that investors are secretly plotting to take over the company. Of course, we never say that—and so as investors we probably don’t let founders know where trust has been built up often enough.
Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. image source ).
The biggest deal I’ve ever done was a sale of a $100,000 website. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I saw them for sale and checked out the traffic statistics.
It’s a similar trait I’ve learned in sales. Over the next 6 months, I traveled to various parts of the country and abroad to countries like Fiji, Bali, and New Zealand, where I was captivated by the natural beauty of the region. Even in a completely new country, the first thing I try to do is learn key phrases and customs.
This is incredibly important for enterprise owners wanting to improve their footprint or increase worldwide sales. Inspired by the traditional tattoos of Fiji, Samoa and New Zealand, this product was soon scrutinised and considered to be a violation of the indigenous people of the Pacific. Examples of cultural understanding.
My favorite metrics are Unique Purchases (total number of times a specified product – or set of products – was a part of a transaction), Average Quantity (average number of products sold per transaction) and Product Revenue (revenue from individual product sales). The Fiji pens look a lot more normal. Take a couple minutes.
Basically its a Carbon Neutral, Naturally Alkaline Fiji meets Tom’s Shoes with a Red Bull approach to lifestyle branding ;). We market and sell Waiakea Hawaiian Volcanic Water, one of the fastest growing premium bottled water and beverage brands in the country. I think we will also get into more home delivery bulk packages as well.
What if you like doing sales? We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Set the strategy and vision, hire the right people for the right seats and assure access to enough capital and resources to get the job done.
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