Finance Georgia Green Naming 
crowdSPRING Blog
DECEMBER 13, 2018
Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. A simple but effective way to do this is to ask yourself, “would [persona name] do [action]?”.
Startup Lessons Learned
JULY 15, 2020
Robert and I talked about how it's working, the science of pseudoviruses and reporter genes, how his father's example in science and business set him on his path, and how to bridge the gap between science and finance. My name is Robert Rhinehart. He went to the same school I did, Georgia Tech, and studied electrical engineering.
mashable.com
SEPTEMBER 29, 2010
Verdant and Plant-Inspired Plants and leaves aren’t just for green tech companies, folks. Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue.
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