Is Click Fraud Devouring Your Ad Budget?
ConversionXL
JUNE 24, 2020
Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Competitive industries, such as insurance, travel, and finance are especially susceptible. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.
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