Is Click Fraud Devouring Your Ad Budget?
ConversionXL
JUNE 24, 2020
Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Competitive industries, such as insurance, travel, and finance are especially susceptible. Wired refers to these as “hordes of linked machines controlled by rogue software.”
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