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Modern theories of economics and finance teach us that in a world of perfect information, the market will decide what a fair price is for any company’s stock at any point in time based on its current financial condition, results of past operations, analysts’ forecasts of future performance, industry conditions and so on.
Surely not using horrible metrics like Page Views, right? You'll need to work with your Finance team. 3: Get the current "faith based" number from Finance. I walk over to the Finance department and ask them for the value of one TV ad impression. Let that sink in. Stunning, right? Not through data pukes.
Does the traditional VC financing model make sense for all companies? 2018 also had the fewest number of angel-led financing rounds since before 2010. John Borchers, Co-founder and Managing Partner of Decathlon Capital, claims to be the largest revenue-based financing investor in the US. Absolutely not.
The cover note should include: name, website, location, revenues (if any), detailed financing history (if any), and precise terms on which you are seeking to raise capital. As much as possible, emphasize the traction you have already achieved and the metrics you are using to measure that traction.
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