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A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

So I started in 2002 and in 2006 we took financing in. And that way we don't have to outcompete them by spending we, you know, it's not just marketing dollars spent Unintelligently, it was about repeat purchase rates and referrals and retention of the customers that we had spent so much money to acquire.

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