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MARCH 7, 2011
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Startup Professionals Musings
MAY 30, 2021
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
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Hearpreneur
SEPTEMBER 9, 2022
Thanks to Lorie Carson, Real People Finder ! #20- Both of these startups came to market with a social media platform focused on short, viral videos that were ideal for quickly sharing on social media. Both of these platforms have effectively failed, but the idea of the viral video is alive and well in the form of TikTok.
Occam's Razor
JUNE 11, 2014
Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. Try the personalization / solutions finder. From your Chanels of the world to your Head & Shoulders to Olay to Axe. Follow-on views.
Startup Professionals Musings
SEPTEMBER 20, 2013
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
VC Cafe
NOVEMBER 2, 2010
They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. B y definition, early stage startups don’t have lots of money and resources.
Reid Hoffman
OCTOBER 17, 2018
We decided that what was missing was a Contact Finder, a version of search that would let a LinkedIn user find potential vendors. Operating on the embarrassment principle, we launched without Contact Finder. Shortly before launch, we started worrying about whether LinkedIn would be useful without a critical mass of profiles.
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