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Metrics

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Why vanity metrics are dangerous

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics

Metrics San Francisco Lean Continuous Deployment

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco CPA SEM CTO Hire

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Trending Sources

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Minimum Viable Product: a guide

Startup Lessons Learned

AUGUST 3, 2009

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

San Francisco Product Lean Continuous Deployment

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco Lean Technical Review Continuous Deployment

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics

Metrics San Francisco Lean Viral

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Lessons Learned: The product manager's lament

Startup Lessons Learned

OCTOBER 5, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Management Software Review Product

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Demand

Demand San Francisco Lean Continuous Deployment

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Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Technical Cofounder Fractional CTO CTO

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Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. You can even read a cool paper one of our engineers wrote on this approach).

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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Kent Beck keynote, "To Agility, and Beyond"

Startup Lessons Learned

APRIL 4, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Agile

Agile Software Review San Francisco Continuous Deployment

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Customer Development

Customer Development Engineer San Francisco Developer

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Paul Graham on fundraising

Startup Lessons Learned

AUGUST 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Software Review Technical Review Continuous Deployment

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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

MARCH 25, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Startups Rules of Speed - The Conversation - Harvard Business Review.

Software Review

Software Review San Francisco Lean Continuous Deployment

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Lessons Learned: Work in small batches

Startup Lessons Learned

FEBRUARY 20, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Software Review Continuous Deployment Development Team Review

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

CTO

CTO Fractional CTO CTO Hire Technical Review

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The Five Whys for Startups (for Harvard Business Review)

Startup Lessons Learned

JUNE 2, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Five Whys for Start-Ups. Speed up or slow down? Speed up or slow down?

Technical Review

Technical Review San Francisco Lean Continuous Deployment

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Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. I was stuck between a rock and a hard place. It was painful.

San Francisco Lean Continuous Deployment Agile

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Continuous Deployment Agile Lean

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

SEM

SEM San Francisco Lean Continuous Deployment

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Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

San Francisco Continuous Deployment Lean DC

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The Principles of Product Development Flow

Startup Lessons Learned

JULY 13, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Product Development

Product Development Developer San Francisco Product

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Employees should be masters of their own time

Startup Lessons Learned

MARCH 3, 2009

In order to give people the data they need to apply the strategy, we were very open with our company metrics, making all reports generally available and easy to run. When you think a certain feature will give a 50% boost to a given metric, and it only eeks out a 5% boost, you cant spin that as failure. March 9, 2009 8:35 AM Eric said.

Employee San Francisco Lean Software Review

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

JULY 28, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Lean Continuous Deployment SEC

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Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Customer Development

Customer Development Developer San Francisco Customer

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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

FEBRUARY 10, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Continuous Deployment

Continuous Deployment San Francisco Software Review Lean

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

MARCH 16, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Agile

Agile Customer Development Developer San Francisco

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Lessons Learned: Built to learn

Startup Lessons Learned

APRIL 9, 2009

dalelarson : "Metrics are people, too." leanstartup ericnsantos : #w2e #leanstartup Metrics should be Actionable, Accessible and Auditable. Metrics are a key questions startups face. Metrics are people too" is a reminder I constantly needed when I was a manager. ericries s talk on Lean Startups absolutely fantastic.

San Francisco Continuous Deployment Lean Agile

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Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review

Software Review San Francisco Lean Continuous Deployment

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Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

No vanity metrics should be looked at. No vanity metrics should be looked at. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. No press should be allowed. No press should be allowed.

San Francisco Lean Continuous Deployment Software Review

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Audience San Francisco Continuous Deployment Lean

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What is Lean about the Lean Startup?

Startup Lessons Learned

DECEMBER 16, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Why vanity metrics are dangerous What is Lean about the Lean Startup? Startup Lessons Learned - the Conference (April 23.

Lean

Lean San Francisco Continuous Deployment Startup

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Building a new startup hub

Startup Lessons Learned

AUGUST 26, 2009

Inspiring ideas: real-time biz metrics; safe continuous deployment; A/B split testing. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Articulate, inspirational. Learned a lot and enjoyed the discourse.

San Francisco Silicon Valley Startup Lean

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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Amazing lean startup resources

Startup Lessons Learned

JANUARY 12, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Lean

Lean San Francisco Wiki Startup

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

JULY 5, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Customer Development

Customer Development Developer San Francisco Customer

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. The key to making progress as a startup is validated learning about customers; defining the customer both in terms of interests and also metrics. And yet, their investors are frustrated.

Customer San Francisco Lean Hockey Stick

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco Lean Metrics Design

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The Steve Jobs method

Startup Lessons Learned

AUGUST 1, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Lean Continuous Deployment DC

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Customer Lean Continuous Deployment

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

As a shoestring entrepreneur with a SaaS (well, not really, but sort of) offering that we present to very large companies (think 10K+), I love your common sense suggestions about metrics and testing. My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games.

San Francisco Lean Continuous Deployment DC

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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Lean

Lean San Francisco Agile Continuous Deployment

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Is Entrepreneurship a Management Science? (for Harvard Business.

Startup Lessons Learned

JANUARY 7, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco Management Continuous Deployment Lean