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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates. Dont worry about selecting particularly good keywords, if youre new to SEM. I used to use $.05,

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