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The Proof was not in the Pudding: Pudding Media is Shutting Down

VC Cafe

The partnerships enabled reach to over 100 million mobile users, but the local advertisers were not technology-inclined which made sales cycles longer and more complicated. According to Ariel, Pudding Media’s CEO, the company was ahead of its time. It is always a bit sad to report of a startup closing.

Media 95
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There Are No Shortcuts, It’s All Hard Work

Rob Go

very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. Capital intensive, long sales cycle. Adtech: Less speculative, good teams are easier to identify, monetizeable, many acquisitions.

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Why Marketing Is Your Most Important System

Duct Tape Marketing

Small businesses don’t need a flash-in-the-pan big-budget marketing campaign with short term results. They need an ongoing and steady stream of incoming leads to fill the sales funnel and create predictable revenue over the long term. 2. A consistent and predictable stream of leads and referrals.

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What 15 CEOs Learned Building Top Agencies

ConversionXL

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Before I started working for myself,” says Noble, “I understood bits about the financial and tax side of running a business, but flashing forward two years, I know so much more than I did previously.”. Financial acumen.

SEO 110
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What 15 CEOs Learned Building Top Agencies

ConversionXL

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Before I started working for myself,” says Noble, “I understood bits about the financial and tax side of running a business, but flashing forward two years, I know so much more than I did previously.”. Financial acumen.

SEO 49
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

FrontPage, Flash, etc. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. You don’t have a website. Your site sucks donkey balls. Content or structure are a disaster. Sites are huge, layers and layers of content. Image Credit.