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The partnerships enabled reach to over 100 million mobile users, but the local advertisers were not technology-inclined which made salescycles longer and more complicated. According to Ariel, Pudding Media’s CEO, the company was ahead of its time. It is always a bit sad to report of a startup closing.
very low margin, longer salescycle, few very big exits, hard to differentiate. SMB SaaS: Shorter salescycle than enterprise, less speculative than consumer. Capital intensive, long salescycle. Adtech: Less speculative, good teams are easier to identify, monetizeable, many acquisitions.
Small businesses don’t need a flash-in-the-pan big-budget marketing campaign with short term results. They need an ongoing and steady stream of incoming leads to fill the sales funnel and create predictable revenue over the long term. 2. A consistent and predictable stream of leads and referrals.
We got a great reference, so the salescycle was extremely short, maybe one call and one email. Before I started working for myself,” says Noble, “I understood bits about the financial and tax side of running a business, but flashing forward two years, I know so much more than I did previously.”. Financial acumen.
We got a great reference, so the salescycle was extremely short, maybe one call and one email. Before I started working for myself,” says Noble, “I understood bits about the financial and tax side of running a business, but flashing forward two years, I know so much more than I did previously.”. Financial acumen.
FrontPage, Flash, etc. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long SalesCycle B2C? Longer decision cycle. You don’t have a website. Your site sucks donkey balls. Content or structure are a disaster. Sites are huge, layers and layers of content. Image Credit.
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