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conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?
Entering our 4th year of business, we doubled our headcount, became a certified B Corporation, and released our revenue model which aligned with our becoming a 1% for the Planet member. Photo Credit: Matt Daigle. There is so much for me to be proud of in 2019! directly impact the environment.
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