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That’s the sales forecast, the spending forecast and the cash flow. You do in small business, in startups, you survive on focus, and my shortcut to strategy that I like is think about identify, market and business offering. Market for me is who is your key target market? What’s marketing?
And the so-called BRIC countries are forecasting tepid growth (we could rename them "ICK" if we added in Borat's home of Kazakhstan and dropped Brazil and Russia.). When I first learned how to value options in the stock market, a light bulb went off. Europe is still a mess and in a deep recession. Maintain Options.
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