These 10 Key Elements Make a Business Plan Fundable
Startup Professionals Musings
AUGUST 13, 2012
Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Data from accredited market research groups like Forrester or Gartner is required for credibility. Avoid any statements like “All we have to do is get 1% of the market.”
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