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3] However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model. In a bottom up approach, the forecast is built from actual user projections. This is why a bottom up approach is more credible.
This process may include the provision of various scenarios on revenues and costs as the investors validate forecasts initially presented. A capitalization table showing the post-investment ownership structure of the business to include founders, optionpool and investors in the current round. Professional fees and costs.
The short term forecast is more competition between investors, whichis good news for you. If by the next time youneed to raise money, you have graphs showing rising revenue ortraffic month after month, you dont have to worry about any signalsyour existing investors are sending. Fortunately if thisdoes happen it will take years.
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