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Modern theories of economics and finance teach us that in a world of perfect information, the market will decide what a fair price is for any company’s stock at any point in time based on its current financial condition, results of past operations, analysts’ forecasts of future performance, industry conditions and so on.
Prepare a detailed prospectus. The prospectus will lay out the story and details of your business and help generate interest in it before listing, so it’s important that you get this right. Invest in your forecasts. If you go down the IPO route, you will need to provide the market with forecasts on your business.
People in Eugene loved it,” Red Wagon says in a funding prospectus (more on that in a bit). “In We use the revenue forecasting tools to not only plan, but to then set benchmarks to check ourselves as we progress. Red Wagon immediately got on board, prepared a funding prospectus, and launched their $120,000 campaign in January.
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