Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.

Search 225

Search Engineer SEM Widget 225

VC Cafe

FEBRUARY 7, 2011

to nearly 5% of the total retail market, with a forecasted continuous increase. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. The growth of eCommerce as a percentage of total retail is no secret.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? But as Investopedia says , data points are often non-stationary: “Non-stationary data, as a rule, are unpredictable and cannot be modeled or forecasted. Same question: how can you justify your contribution? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Search 226

Search PPC Widget SEO 226

Up and Running

JULY 26, 2016

See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates. Google AdWords or SEM (expensive). Lean marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization).

Mobile 96

Mobile SEM SEO Technical Review 96