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The best sellers can sell to customers, partners, investors, and employees. A company’s DNA is set by the founders, and its culture is an extension of the founders’ personalities. Partner with someone who is irrationally ethical, or a rational believer that nice guys finish first.
You often have very limited perspective on whether this person will continue to be a great partner 2 years down the line, 4 years down the line, 8 years down the line. You’re only going to find out whether they’re TRULY a great partner after you’ve put in years of money, blood, sweat & tears. Hire your co-founder.
In practice, you raise money or hire an employee because you need to, not because you want to. Say the equity equation tells you to pay a prospective hire above market. You should still pay the hire a market rate and save the company some equity. Say the equity equation tells you to pay a prospective hire below market.
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