A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Four uncomfortable seconds later, a smile breaks across the founder's face. We're putting a 'Retweet' button inside the product to encourage viral growth.". Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Development 261

YoungUpstarts

OCTOBER 16, 2015

by Kim Staflund, founder and publisher of Polished Publishing Group and author of “ Successful Selling Tips for Introverted Authors “ What an amazing world we live in nowadays. Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. Get Social.

Social Media 100

Social Media Media Marketing Canada 100

Hearpreneur

SEPTEMBER 9, 2022

Airbnb founders Brian Chesky and Joe Gebbia had difficulty securing funding, so they launched a mini project to build some funds and catch investors' attention. Using this capital , the founders launched and enjoyed exponential growth in their first year, with 10K users and thousands of listings. Photo Credit: Jack Underwood.

Entrepreneur 122

Entrepreneur Bankruptcy Southern California South Africa 122

This is going to be BIG.

JUNE 19, 2012

The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media.

Software 104

Software Media Social Media Advertising 104

YoungUpstarts

DECEMBER 4, 2019

by Josh Fechter , co-founder and CEO of Squibler. Technology can make communication and socializing way easier without letting things run amok. For instance, chat rooms, social media, and similar platforms are already tailor-made to foster freeform discussion and self-expression, so they’re natural choices.

Employee 147

Employee Technology Cofounder Viral 147

Startup Professionals Musings

SEPTEMBER 26, 2012

Viral marketing” and “word-of-mouth” are tools of disciples in business today. By default, the Founder is the chief disciple who displays the qualities to build the required social contracts. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

Social Media 201

Social Media Affiliate Viral Technical Review 201

Startup Professionals Musings

NOVEMBER 27, 2021

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Web 349

Web Viral Naming Internet 349

Startup Professionals Musings

NOVEMBER 8, 2013

Viral marketing” and “word-of-mouth” are tools of disciples in business today. By default, the Founder is the chief disciple who displays the qualities to build the required social contracts. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

Customer 210

Customer Social Media Affiliate Viral 210

Startup Professionals Musings

MARCH 20, 2023

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Customer 276

Customer Sales Cycle Social Media Viral 276

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. The company’s founders struggled to meet with demand and order fulfillment suffered. million sunglasses units.

Viral 78

Viral Private Equity Venezuela Los Angeles 78

SoCal CTO

MAY 21, 2012

Startup Feedback Panelist Tony has participated on many panels where he can provide real-time feedback to startup founders. Evolving Role of Social Networks for Startups In this talk, Tony traces the evolution of how startups have leveraged social networks and social media as part of their solutions over the past ten years.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

SoCal CTO

FEBRUARY 25, 2007

Part of the discussion around this is the talk about the founder who only got $83M (as compared to $3xxM for the other founders) who bailed out early and choose to go back to school. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Los Angeles Social Media Starters What is Visible Networking?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Startup Professionals Musings

MARCH 16, 2016

Ron Conway , of SV Angels, and Reid Hoffman , LinkedIn's founder, are names often mentioned in this category. Startup founders typically invest some real dollars into their new startup as well as months or years of their time with no salary. Deep-dive meeting. Although the term may sound negative, it’s actually a very positive sign.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. Michael Margolis is the CEO and founder of Storied. Kara Goldin is the founder and CEO of Hint Water, a flavored water brand founded in 2005. Biggest takeaway: Today everybody has a megaphone. Click here to listen to the episode.

Marketing 93

Marketing Silicon Valley Cofounder Framework 93

crowdSPRING Blog

MAY 9, 2018

According to Glossier co-founder Emily Weiss , “one of the things that we really rely on is our customers as co-creators and sort of co-conspirators of our company.” You can use your social media presence to put a call out for comments. Build your social media presence to support your product.

Marketing 90

Marketing Social Media Cofounder Design 90

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers.

Marketing 333

Marketing Revenue Matching Viral 333

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

DECEMBER 19, 2013

Several followers offered me a job and introductions to other founders. We seeded the community largely with relationships formed through my writing, inviting several dozen well-respected startup founders, investors, and product people to participate. Entrepreneur Insider Social Media Analysis and Opinion'

Stealth 167

Stealth Cofounder Social Media Viral 167

Startup Professionals Musings

AUGUST 21, 2022

Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Thus I always recommend that two heads are better than one, meaning seek a co-founder who supplements your natural skills and tendencies.

Engineer 343

Engineer Viral Cofounder Social Media 343

ConversionXL

FEBRUARY 27, 2019

Andrew Macarthy wrote about social media use during the Mahabis launch. Hugo Woodhead is the founder of Pilcro , which sells brand management software. The SaaS test balloons helped gauge the potential traction on social media and other channels. We wrote recently about using social media for market research.

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Successful people look for complementary co-founders, and hire a multi-faceted team. A successful startup requires a full understanding of multiple domains, rarely embodied in one person.

Stealth 406

Stealth Startup Metrics Viral 406

Startup Professionals Musings

JUNE 19, 2020

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need.

Technology 317

Technology Marketing Sales Cycle Social Media 317

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. Tell me a bit about the Founder's Institute. You mention social / viral aspects at both Google Photos and United Online.

Management 150

Management Product Entrepreneur Silicon Valley 150

The Startup Magazine

MARCH 14, 2021

Build a Social Media Presence. A strong social media presence is crucial for just about any business, but it is vital for a startup. The right social media platform offers the opportunity to tell the brand’s emerging story in “real-time” and in engaging ways. Social media a great place to build a community.

Social Media 144

Social Media Marketing Public Relations Startup 144

Startup Professionals Musings

APRIL 7, 2023

Funding for founder salaries at this stage is a red flag. These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies. This is growth driven by values.

Technical Review 120

Technical Review Viral Metrics Salary 120

Duct Tape Marketing

JANUARY 4, 2024

As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. He's the founder of the clikk an email newsletter about digital marketing. I also look at sort of the virality. This is John Jantsch.

Revenue 79

Revenue Advertising Email ChatGPT 79

Board Effect

NOVEMBER 12, 2019

The founders wanted to remind people that there’s more to the holiday season than commercialization and buying gifts. The original two founders were soon joined by Cisco, Mashable, Iraq and Afghanistan Veterans of America (IAVA), Sony, Aldo, Groupon, UNICEF, Google, Skype, Microsoft and Unilever, which became additional founding members.

Afghanistan 42

Afghanistan Social Media Iraq Campaign 42

Rembrandt Communications

APRIL 2, 2019

What Image Do You Convey Via Social Media? Research indicates that you can decrease loneliness and depression by limiting the amount of time you are on social media. Instead of focusing on the bitter, angry feelings we can get from social media, it’s time to look at the positive aspects this medium can produce.

Social Media 150

Social Media Media Viral PR 150

The Startup Magazine

JULY 18, 2017

Packaging is also important to the social media generation. Improvements like these delight the users and help the brand organically go viral at the same time. by Lucie Marchelot Shukla, Co-Founder of Straight Teeth Direct™. They also receive their clear aligners in the post. Irresistible product design.

Design 62

Design Social Media Technical Review Forecast 62

YoungUpstarts

MARCH 3, 2020

by Daniel Quindemil, Founder of I AM Builders. Viral Marketing. According to Google, viral marketing is a “method of marketing where consumers are encouraged to share information about a company’s goods or services via the Internet.”. Social Media Growth Hacking. How do you pull that off? more on that later).

Sales 165

Sales Marketing Social Media Viral 165

Startup Professionals Musings

JULY 12, 2020

Funding for founder salaries at this stage is a red flag. These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

ReadWriteStart

JULY 6, 2020

Then you find that the media doesn’t want to go anywhere near it? There’s no question that with today’s access to technology, coverage in the media is difficult to attain but you still might find yourself asking why: if my baby is so beautiful why does nobody want to hold it and rock it to sleep? THAT’S media worthy.

Marketing 156

Marketing Startup Guerilla Canada 156

Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. He's the founder of theCLIKK an email newsletter about digital marketing. They were kind of a standard tool, but then social media came along and other stuff came along. John Jantsch (16:48): A viral referral tool. This is John Jantsch.

ChatGPT 92

ChatGPT Advertising Email Viral 92

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! All of this is according to Paul Graham, co-founder of the early-stage investment fund Ycombinator. The YCombinator founder believes this means great things for entrepreneurs.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! All of this is according to Paul Graham, co-founder of the early-stage investment fund Ycombinator. The YCombinator founder believes this means great things for entrepreneurs.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190